Shine or Discretion: A Comparative Analysis between Matte and Glossy Prints
At Artem Legrand, this question is often asked by our clients. In the dynamic world of printing, the choice between matte and glossy finishes often represents a crucial decision, directly influencing the visual and tactile impact of a printed product. Whether for professional brochures, artistic photographs, or elegant invitations, the surface finish plays a determining role in the overall perception of the medium. This article aims to explore the subtle nuances between matte and glossy prints, examining the aesthetic advantages, tactile properties, and impact on durability. By diving into this universe of visual contrasts, we seek to enlighten readers on the best approach based on their specific needs, while revealing the hidden secrets behind these seemingly simple but deeply influential choices. Prepare for a captivating journey into the heart of printing aesthetics, where matte meets gloss to create unique visual experiences.
1. Visual Aspect
- Mat (Matte) : A matte photo has a soft and smooth appearance, without reflections. It gives a professional look and can help highlight details and colors without distraction.

- Glossy : Glossy photos have a smooth and highly reflective finish. They are vivid, bright, and immediately catch the eye. Colors often appear more saturated.

2. Resistance to Fingerprints
- Matte: One of the main advantages of the matte finish is that it resists fingerprints well. It is a popular choice for photos that will be handled frequently.
- Glossy: Glossy photos tend to easily show fingerprints, which may require regular cleaning.
3. Sustainability
- Matte : Although the matte finish is resistant to fingerprints, it may be more susceptible to scratches compared to glossy finishes.
- Glossy : Glossy photos are generally more resistant to scratches than matte photos.
4. Viewing Conditions :
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Matte : Perfect for display in rooms with a lot of light, as they have no glare.
- Glossy : Reflections can be a problem in brightly lit rooms or under certain lights. Ideal for photo albums or frames placed in locations with controlled lighting.
5. Suitable for :
- Matte : Professional portfolios, art prints, and photos that will often be handled.
- Glossy : Photo albums, classic frames, and for those who like a bright and vivid look.
6. Cost
In general, the cost can vary depending on the finish chosen, as here with the printer Cewe. Some labs may charge a bit more for the matte finish, while others have similar prices for both finishes.
7. In conclusion
The choice between matte and glossy really depends on the intended use of the photo, your personal preferences, and the aesthetic effect you want. Some people like the rich and vibrant look of glossy finishes, while others prefer the soft and subtle look of matte finishes. At Artem Legrand, for the reasons explained, we have chosen exclusively matte and we invite you to discover our works now by clicking here.